How Over-the-Air Broadcasters Ignore Kids (And How It Hurts Their Bottom Line)

Commercial broadcasters are missing an important market — which could have fatal consequences for the industry.

Ever since the E. W. Scripps Company announce its acquisition of Ion Media, a lot of conflicting theories have been made in the usual corners of the internet about the fate of its over-the-air kids’ channel, Qubo. Since its inception as a block on NBC and Ion Television (then known as I) in 2006, the brand has been a lesser-known player in the business, mostly stuck with lesser-known properties from companies like Nelvana, WildBrain, and Splash Entertainment, as well as a couple of better-known…